1. Easy to Use
Leveraging the power of simplicity, Salesforce development tools enable businesspeople to create highly complex and intuitive reports with ease. The Analytics cloud goes further towards building upon a seamless platform and adding the dynamism of the report. It allows end-users to create highly intuitive dashboards and implement charts that keep refreshing automatically in real-time.
2. Data Aggregation
Using traditional Business Intelligence (BI) platforms can get you powerful insights and reports, but store only limited data into the database.
On the other hand, the Salesforce Wave Analytics can offer highly powerful reports and dashboards with complex data in quick time. This tool aggregates the data from multiple sources and merges it into a single data warehouse environment. Hence, business managers can have a unified view of the data and information in real-time.
3. Advanced Integrations
The Wave Analytics can be easily integrated with Salesforce Sales and Marketing systems to deliver greater results. Through this integration, you can get enhanced reports and dashboards for data visualization in real-time. This integration also enables concerned team members to receive useful recommendations on conversions and lead handling.
4. Currency of Data
Most organizations are finding it difficult to grow without having the ‘Right Data’ which means ‘Current Data’. It provides useful insights on what is the customer doing or desiring, and what are their current preferences.
The tool gets even better when compared with the traditional data warehouses. Wave adopts works similarly to Google Search. It enables users to upload data, interact, and explore with any data on any device they use.
5. Mobile Optimization
Wave is the mobile-first platform that is designed and optimized to suit the needs of customer support, sales, marketing, service, and more.
As the platform is based on cloud capabilities, it offers infinite scalability and easy accessibility to users. You can access it anytime, anywhere, and on any device.
6. High-end Security
Wave Analytics is equipped with the robust security of Salesforce. It offers out of the box solutions to strengthen your data security. While traditional BI tools help the business stay afloat, Analytics Cloud comes with the ability to deliver transformative insights. It prevents the occurrence of any intrusions or errors that could establish within the database.
Salesforce has recently launched ‘Wave Actions’ that helps users to define specific actions. It helps them with updating accounts or providing account activity-based action items within the dashboard enhancing the productivity of the Sales team.
Through the viable solutions that it offers, users can make instant decisions for the advancement of the company.