The nonprofit organizations operate on tight budgets and limited workforce. They have a lack of resources and efficient team members to fulfill their marketing needs.
The marketing strategies for each different industry work in a unique manner. For nonprofit organizations, it’s about the writing of fundraising letters, recruitment emails, planning for the sponsorship events, and reaching out to the donors.
This entire process can be time-consuming and hectic. It also requires expertise to execute the above-mentioned marketing activities for nonprofit organizations.
Marketing automation integration for nonprofits is an amazing opportunity to take their marketing strategies to the next level. It saves time, increases productivity, and executes inbound marketing strategy without any hassles. And above all, it’s a very low-budget investment that any nonprofit organization can afford.
However, to switch to Marketing Automation Systems like Microsoft Dynamics 365, the organization must be able to create marketing content. If not, it’s better to hire an agency that can do it all on behalf of you.
To understand the importance of Marketing Automation Integration, go through the challenges and benefits of the same.
An Overview of Non-Profits Challenges & Solutions Served by Microsoft Dynamics 365
With millions of nonprofit organizations functioning across the world, there is a great competition to grab the attention of fundraisers.
The ultimate goal of any Non Profit is to let people know about the existing problems and get them contributed to the funds. With rising technology and trends, Non Profit is using many different channels to connect with the audience.
However, there is still the limitation of using ad campaigns as much as for-profit organizations can use. Also, it’s very important to evaluate and monitor marketing ROI, campaigns, and overall conversions.
With the use of Microsoft Dynamics 365 for nonprofits, you can better build your campaigns to drive desired results. You can also categorize all your sponsors, donors, and volunteers based on demographics, interests, stage of involvement, donations amount, etc. This will help to nurture the leads and build up long-term relationships.
10 Unique Benefits of Microsoft Dynamics 365 for Nonprofits
1. Contacts Collection
Microsoft Dynamics 365 marketing automation enables you to collect contact information with significant recommendations and a simple submission form.
Using this outstanding platform, you can unlock many opportunities to track your audiences’ activities, share content, and create loyal donors.
2. Engagement Through Forms
Microsoft Dynamics 365 for charities comes up with inbuilt functionality to create forms that are used for subscriptions, membership signups, etc. Many of them can be plugged directly into the segmentation list like TypeForm.
3. Contacts Management & Segmentation
With segmentation and contact lists, you can trigger customers during their journey of prospects to donors or sponsors. Use Microsoft Dynamics CRM Systems to engage your donors with relevant experiences. Also, reach out to them when you think they’re ready to make the donation.
4. Message Personalization
People donate for different reasons and in different ways. If you connect with them with personalized content that defines their interests, you are more likely to convert them into donors.
The best way to build relationships with people is through customized emails, dynamic creatives, and personalized SMS conversations. If you’re figuring out the best ways to engage your audience, use these channels to make your audience feel more connected.
5. Pipeline Management
Your inbound marketing strategy requires the seamless integration of Microsoft Dynamics 365 to deliver the desired results. With an integrated CRM system, you can accelerate your customers’ journeys and guide them towards a decision.
6. Newsletters Creation
Signup through Newsletters are one of the most tried and tested ways to engage with your audience. It helps you automate your lead generation process while staying in touch with your audience using marketing automation software.
7. Email Automation
With email marketing and automation, you can save time spent on manually sending the newsletters or messages to your prospects.
It also helps with automatic follow-ups with people who haven't checked your emails yet. Personalized and automated emails help NPOs to achieve better conversions.
8. Detailed Reporting
Marketing automation helps you understand your customers’ journeys and enables you to track your performance against your goals and offerings.
Based on the analytics and reports statistics, you can identify the best ways to engage your prospects and convert them.
9. Nurturing Donors
Qualifying your prospects to easily convert them into donors or volunteers is the best way to maximize your sales conversions. Drip email journeys can foster donations and enable you to create relevant and engaging content for them.
10. Feedbacks
Never skip on thanking your sponsors and donors with personalized ‘thank you’ emails. It creates great positive impacts on their hearts. Integrating your Microsoft Dynamics 365 with Outlook, you can set automated emails to stay connected with your audience and customers.
If your team doesn’t have updated knowledge of how email marketing and automation works, the platforms help you with required creatives. You can choose from the templates and special rewards to engage your audience.
Conclusion -
Microsoft Dynamics 365 not for profits not only helps you effectuate your outreach process but also boosts the marketing efforts. It can help you plan for the efficient segmentation of donors and personalized communication messages.
By automating everything, you can trigger your prospects with automated email services and turn them into donors. You can draft these emails whenever you want to and schedule them to deliver to your audience whenever you want to.
Let’s implement Microsoft Dynamics 365 and streamline your lead conversions. Connect with our team to understand how this integration helps your nonprofit organizations to attract more donors.
