By embracing the capabilities of Microsoft Dynamics 365 Marketing Solutions, you can transform your business’s marketing opportunities.
Gain actionable insights out of your efforts and convert your audience into valued customers.
Let’s have a look at the Top 6 features of Microsoft Dynamics 365 Solutions for Marketing Automation –
1. Email Marketing
With this marketing automation platform, you can create more engaging email templates that perfectly match with your customers’ expectations. It also helps you enhance them by reviewing their performance across various email platforms, devices, and more.
Incorporating the CRM features with email marketing, Microsoft D365 for Marketing can let you experience the customized content interactions through logic workflows.
2. Multi-Channel Campaigns
Capture the attention of your audience, right when they are looking for you!
The marketing automation solutions by Dynamics 365 enable businesses to generate more qualified leads by executing coordinated campaigns across multiple channels.
From emails to landing pages, events, phone calls, social media and customized, capture your target audience wherever they are.
Through automated workflows with re-targeting across channels, you will have real-time insights into results and attribution.
3. CRM Integration
Microsoft Dynamics 365 for Marketing integrates the CRM features to help you transfer lead information seamlessly between the marketing and sales departments.
It enables both departments to stay aligned and improvise future campaigns with more targeted strategies.
4. Lead Segmenting & Nurturing
As every customer is unique, it’s important to decide on which one is more serious and would convert fast.
Through effective lead management and segmentation, marketers can be more focused on high-converting leads. They can engage them with personalized offerings through automated emails and messages that would trigger based on their online search patterns.
When a lead is ready to be converted, it is sent to the sales representative for further actions.
This outstanding feature helps businesses reduce their efforts and time invested in lead segmenting and nurturing.
5. Social integration
Use Microsoft Dynamics 365 Marketing to nurture leads and create a buyer’s journey based on their social content, interests, and interactions.
Find out how your customer will react to a specific email and how you can engage them.
The market insights driven by Artificial Intelligence helps you engage with more prospects and customers across additional social channels.
6. Marketing Calendar & Insights
Use Marketing Dashboards and Analytics tools to gain quick insights into campaign performance, users’ interactions, and more.
It helps you with easy set up of campaigns using the marketing calendars, timelines and activities.
The real-time information, social insights like mentions, likes, and shares would help you to refine the buyer’s journey more effectively.