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The digitization and automation in businesses make them cut down on costs while leveraging the benefits of meaningful customer insights.
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Microsoft Dynamics 365 is a cloud-based business solution that comes up with ERP and CRM solutions on a single platform. By combining the sales, marketing, and servicing tools, it can give businesses a clear view of their customers right from the initial point-of-contact.
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With rising popularity across the world, Microsoft Dynamics 365 has become one of the topmost CRM vendors. In such a short span, it is now recognized as the highest growing platform to offer reasonable rates among consumers.
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In this article, we’ll discuss some key benefits of Microsoft Dynamics 365 Sales and Marketing for your business.
Microsoft Dynamics 365 Sales Professional
A significant part of the sales funnels lies in finding, qualifying, and nurturing leads up to the buying stage. Microsoft Dynamics 365 for sales enables businesses to build strong customer relationships, make well-informed decisions, and do much more.
Using this platform, small and midsize business organizations can keep track of their contacts, accounts, and nurture sales from start to end.
Let’s dive deep into the unique business benefits of Microsoft Dynamics 365 Sales Professional -
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Monitor Competitors’ Performance
Understand the strengths and weaknesses of your competitors. Track their marketing and sales activities and accordingly layout your plans to maximize the leads and sales conversions.
Access Data with Ease
Import business data into a new system could be frustrating and time-consuming. But Microsoft Dynamics 365 Sales saves you from these headaches and helps you import data easily into the new system.
Integrate Social Media
Social media is the best platform to enable your customers to voice their opinions about your products and services. By integrating social media into your account, you can interact with your customers and receive sustainable reviews about your offerings.
Easy Integration
Being a Microsoft product, Dynamics 365 Sales and Marketing can be easily integrated with other applications like Office 365 Suite, SharePoint, Outlook, etc.
Enhanced Customer Tracking
Tracks lead and sales opportunities with effective insights and information received on the platform.
Access to Sales Dashboards
Get access to the sales dashboards in real-time along with KPI charts, statistics, graphics, and more.
Automated Lead Scoring
Automate the lead generation process while abiding to set rules and assign leads to the proper person each time.
Now, let’s also explore the marketing side of Microsoft Dynamics 365.
Microsoft Dynamics 365 for Marketing
Microsoft Dynamics 365 Marketing is a marketing-automated app that helps your business in turning prospects into customers. This platform comes up with built-in Power BI and integrates seamlessly with Dynamics 365 Sales. Here’s how this application can help your business in streamlining marketing operations.
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Event Management
Promote & organization marketing events and webinars. Review the speakers, schedule, and event registrations.
Core Marketing
Track the entire customer journey and their behavior through email marketing, lead scoring, and much more.
Customer’s Reviews
Create online surveys to get valuable feedback from customers and enhance your products and offerings accordingly.
Personalized Customer Experience
Create an automated marketing campaign that delivers personalized messages to your customers through emails and messaging apps. Track and analyze these campaigns to build profitable and long-lasting relationships.
Create Quality Content
Create customized landing pages and email templates through intuitive design tools to expand your marketing efforts.
Prioritize Leads
Introduce an automated lead-scoring system to identify the top-qualified leads depending on their behaviors & customer journeys.
Access Information
Get detailed insights of leads and contacts across different teams and understand how interactions end up affecting the results.
Overall, Microsoft Dynamics 365 sales and marketing is an exceptional solution owed to its customizability that meets your business’s needs. The product is cost-effective and drives impressive results to boost your company’s growth. If you find it hard to maximize the potential of your marketing and sales efforts, switch to Dynamics 365 today. Contact us for more information.
